The Greater Milwaukee Foundation will host Match Day, an online giving event designed to raise awareness for basic needs in the greater Milwaukee area on Thursday, March 8. The event will raise funds for 19 participating nonprofit organizations.
“It’s been three years since the economy took a tumble and things are still very tough for many individuals and families in our community,” said Ellen Gilligan, president and chief executive officer of The Greater Milwaukee Foundation. “We know from the organizations that we support that too many people are continuing to struggle to meet the most basic needs that many of us take for granted. With Match Day, we want to leverage support from the community and increase the capacity of those nonprofits to meet the demand for their services.”
Match Day is modeled after similar online giving events sponsored by community foundations in cities like Columbus and Pittsburgh.
Beginning today, and on each day leading up to the online event on March 8, the public will have the chance to learn more about each of the 19 nonprofits participating in Match Day, Gilligan said.
Online giveaways will also be featured as part of the countdown on Facebook. Information on each nonprofit will be featured daily via the Foundation’s Facebook and Twitter pages and through www.matchdaymke.org.
Each gift made by a donor on March 8, 2012 will be proportionately matched. The Greater Milwaukee Foundation in partnership with funders including the Brewers Community Foundation, The Ceres Foundation, Faye McBeath Foundation, and United Way of Greater Milwaukee have already pledged $675,000 toward the match pool for that day. The Brewers Community Foundation, Time Warner Cable, Clear Channel Outdoor, The Business Journal Serving Greater Milwaukee and the Milwaukee Journal Sentinel have generously contributed in kind support and donor prizes to the cause as well.
Participating Milwaukee area organizations include:
- Center for Veterans Issues
- Community Advocates
- Feeding America Eastern Wisconsin
- Food Pantry of Waukesha County
- Friends of Abused Families
- Guest House of Milwaukee
- Hebron House of Hospitality
- Hope Center
- Hope House of Milwaukee
- Hunger Task Force
- Milwaukee Rescue Mission
- Pathfinders Milwaukee
- Repairers of the Breach
- Salvation Army of Greater Milwaukee
- Sojourner Family Peace Center
- The Cathedral Center
- Walker’s Point Youth and Family Center
- Women’s Center – Waukesha
- Greater Milwaukee Foundation: Basic Needs Fund
To support organizations on Match Day, visit www.MatchDayMKE.org.