Geneva Supply

Future 50

Jeff Peterson and Mark Becker, co-founders

1ST-YEAR WINNER

Jeff Peterson and Mark Becker, co-founders

Geneva Supply

Delavan
Industry: Distribution, logistics and marketing
Founded: 2009
Projected 2018 revenue: $75 million
genevasupply.com

E-commerce fulfillment services provider Geneva Supply has experienced unprecedented growth thanks to its ability to grow and adapt to the changing practices of online shopping channels. The company is on track for more than $75 million in revenue in 2018, 54 percent more than 2017. According to leaders, Geneva Supply has generated consistent 50 percent year-over-year growth for the past eight years.

The company credits its team’s adaptability, as well as its routine software modifications and content improvements, for the growth.

Geneva recently opened its second warehouse location in Ladson, South Carolina and has plans to open a third warehouse, in Phoenix, Arizona.

Expansion opportunities like these and others throughout the U.S., and potentially Europe, will allow Geneva to offer its clients two-day shipping.

Additionally, the company has also launched a new digital marketing team, Geneva Services. The division offers manufacturers a variety of services, including representation, Amazon marketing, search engine optimization, conversion rate optimization, email marketing, lead generation and social media management. It also offers product photography and videography services.

What changes do you plan to make?

“With e-commerce, the game is always changing and evolving, so our model is dependent on changing with it.”

– Melissa DeBuck, trade marketing manager.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display