Kevin Ford has acquired the Valpak of Southeast Wisconsin franchise, which is based out of Franklin and serves the Greater Milwaukee, Racine and Kenosha areas.
Ford has extensive publishing experience. He began his career as an advertising sales representative and worked his way up to publisher at one company, before founding 4th Dimension Media in 2002 and serving as president there.
“I am excited to utilize my past experience in publishing and advertising sales to bring businesses throughout the community Valpak’s unique print and digital advertising solutions,” Ford said. “As a first-time franchisee, I was drawn to Valpak because of the resources made available and their proven business model; it’s like having a roadmap for success!”
Ford’s team of salespeople recently sent its first Valpak envelope to about 440,000 homes in the area.
“Kevin brings over three decades of experience and knowledge to his Valpak franchise,” said Greg Courchane, Valpak’s director of franchise sales. “We are confident that he will grow the Southeast Wisconsin Valpak territory to include new local businesses and offer savings to residents of the communities they serve.”
St. Petersburg, Fla.-based Valpak mails more than 20 billion coupons to about 40 million households across 45 states and four Canadian provinces each month.