3470 N. 127th St., Brookfield • www.equips.com
Year founded: 2008
Product or service offered: Equipment management and consulting services for financial institutions. We are a centralized management partner for clients on every item inside of a typical branch – ATMs, drive-ups, vaults, security equipment, copiers, teller cash equipment, coin machines and more. We arrange service companies and manage service calls through our E-LINK software platform.
President: Adam York
Leadership team: Steve Van Eerden, EVP; Beth Gettig, VP of operations; Judy Cotter, VP of accounts; Jason Grams, director of service.
Projected 2016 revenue: Not disclosed
Target clientele: Community-sized banks and credit unions all across the United States.
Business organization memberships: MMAC, Financial and Security Products Association, Wisconsin Bankers Association
What has fueled your company’s growth?
“Our E-LINK management platform simplifies the management of service events for all equipment in a financial institution’s branch. We provide expert management advice to the leaders of banks and credit unions on how to use equipment to advance their organizational strategy in the branches. Our clients rave about us and stay with us; 96 percent continue every year. Our culture is vibrant. People who visit our offices can sense the energy, drive and enjoyment that we have working together. We are a team in the best sense of the word.”
What is the biggest obstacle to your company’s growth?
“Getting the word out effectively about what we do. People do not have a folder for us in their minds, so we have an education process ahead of even starting a sale. We are a one-of-a-kind offering. It takes people awhile to absorb the concept.”
Do you plan to make any changes to your company?
“We are always making changes! But nothing is in the works that would be a departure from the principles and products that are currently fueling our growth.”
What is the outlook for your industry?
“Incredible. Financial Institutions are going through real change within their branches. The need for a support company like Equips has never been greater and will likely increase in the years ahead.”
What is your company’s most important growth strategy?
“First, adding human resources who can keep up with our current talent and make us stronger; second, keeping our IT tools always relevant to our clients; and third, expanding our expertise into more product areas.”