Duluth Trading Company plans Waukesha store

Retailer anticipates eight to 10 new stores this year

Last updated on May 15th, 2019 at 04:59 pm

The Duluth Trading Company plans to open its seventh Wisconsin store in Waukesha. It would be only the second store location in southeastern Wisconsin for Duluth Trading Co., which has a store in Port Washington.

The 15,536-square-foot Waukesha store would be built at 2320 Bluemound Road, near Sam’s Club and Home Depot, according to plans submitted to the city.


The store is part of an overall expansion plan the Belleville, Wis.-based retailer has for 2017. The company anticipates opening eight to 10 stores in 2017, and accelerating the rate of new store openings over the coming years, according to an investor presentation. The stores will cost $2 million to $2.6 million each and will be between 7,000 and 12,000 square feet, according to the document.

Duluth Trading Company currently has 16 stores in nine states. New stores in 2017 have also been announced in Noblesville, Ind., Burlington, Mass,  Warwick, R.I., and West Chester, Ohio.

The Duluth Trading Company offers men’s and women’s workwear, outerwear, gear, footwear, tools, bags and gifts. It opened its first store in 2010 in Mount Horeb.

In September 2012, an 8,000-square-foot Duluth Trading Company store opened in the landmark Smith Bros. Fish Shanty Restaurant building in Port Washington.

A spokesperson for Duluth Trading Company could not comment on the new stores.

“Our policy is not to disclose the timing of new store openings until the leasing, permitting and development process has been thoroughly vetted,” she said. “Our site selection for new stores is largely driven by data that demonstrates Duluth customer demand, and a site that will reflect the Duluth brand promise to our retail customers including a unique shopping experience, ease of access and ample parking.”

Representatives from the city of Waukesha could not immediately be reached for comment.

Excelsior, Minn.-based Oppidan Investment Co. is the owner and developer of the Waukesha project. The company has also developed Duluth Trading Company stores in Independence, Mo., Noblesville, Ind., and Duluth, Minnesota, according to its website. Representatives from Oppidan could not be reached for comment.

The Waukesha Plan Commission will review the preliminary site plan for the Waukesha store Feb. 8.

BizTimes reporter Arthur Thomas contributed to this report.


Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display