Doig Corporation

Address: 7400 Quail Ct., PO Box 860, Cedarburg, WI 53012


Year founded: 1956

Product or service offered: Doig Corporation uses a diverse line of technologies, including pneumatic, motion control, safety, sensors, robotics and vision products to provide automation solutions for industrial processes.

Projected 2011 revenue: $12 million

CEO, President/Owner(s): Bob Doig

Target clientele: We serve a broad spectrum of clients in the Midwest, including paper, printing, packaging, food/dairy, medical, automotive, robotics, and the automated machinery that supports those industries.

Business organization memberships: MMAC’s COSBE – Council of Small Business Executives; MMAC’s CGB – CEOs of Growing Businesses; and AHTD – Association of High Tech Distributors

What has fueled your company’s growth?

The most valuable key to our performance has been our tremendously skilled and experienced team and the relationships they have built with our clients.

What is the biggest obstacle to your company’s growth?

As we grow, through a combination of organic growth and acquisitions, it’s vitally important to keep the consistency in the way we deliver our benefits to our customers. Therefore, our biggest challenge will be to teach and ingrain our culture and the principles of action – and decision-making that stems from that culture – into our newest team members.

Do you plan any changes in your company in the upcoming months?

We will be looking at acquiring good businesses within Wisconsin and the surrounding states that we feel bring us geographical, customer, and product line advantages.

What is the outlook for the business conditions of your industry over the next several months?

Based upon our current level of activity with our clients, we feel confident that our business will continue to strengthen.

What is your company’s key strategy for rising out of the recession?

One could argue that DOIG Corporation never went into a recession – we had our best profits in the history of the company in 2009 (we will quadruple 2009’s profits in 2011). But we did explode out of the nation’s recession with top line growth in 2010 and 2011. Our key strategy is to continue execute our existing strategy and scale it up with acquisitions and geographic growth.

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