Consumers are inundated with more than 5,000 electronic advertising messages a day, according to Pat Pendergast, a strategic marketing consultant at Hubertus-based Millennium Printing and Mail.
“How can one business stand out in the midst of all this noise?” Pendergast asks.
In his recently published book, “Direct Mail in a Digital World,” Pendergast shares the power of direct mail marketing campaigns in capturing the attention of consumers and clients. His book acts as a “roadmap” for businesses, guiding them through strategies of direct mail and marketing to help them leverage their outreach.
While regular mail might be a simple means of communication, Pendergast frames it as a “time-honored tradition” respected by businesses and consumers. As Pendergast writes, “It is safe to say most individuals would be much more pleased with receiving a paper greeting card than an electronic greeting card.”
“Direct Mail in a Digital World” is available on www.amazon.com for $24.95. BizTimes readers interested in the book may receive a free paperback copy by visiting www.patpendergast.com and submitting their contact information.