Diamond Discs International

Second Year Winner

Ugo Nwagbarocha

Diamond Discs International

8530 West National Ave., West Allis  •  www.diamonddiscs.net
Year founded: 2007
Product or service offered: Multi-faceted distributor, light manufacturer and wholesaler of construction tools specializing in professional-grade, diamond-edged cutting tools, power gas saws, handheld power tools and safety equipment.
President & owner: Ugo Nwagbarocha
Projected 2016 revenue: $5 million
Target clientele: Road-building firms, utility contractors, professional concrete-cutting firms, asphalt-paving firms, public works departments, transportation departments, general construction firms, municipalities, marble and granite fabrication firms, masonry contractors, tile contractors.
Business organization memberships: Metropolitan Milwaukee Association of Commerce, Greater Milwaukee Committee, The Business Council, National Association of Minority Contractors – Wisconsin, African American Chamber of Commerce – Wisconsin, Wisconsin Underground Contractors Association, Wisconsin Concrete Pavement Association, Wisconsin Transportation Builder’s Association, Scale Up Milwaukee, Better Business Bureau – Wisconsin

Ugo Nwagbarocha
Ugo Nwagbarocha

What has fueled your company’s growth?

“Direction, dedication and innovation. We have executed strategic initiatives that have established Diamond Discs International’s value to the infrastructure/construction industry. As a national industry leader, Diamond Discs International has dedicated the resources and efforts to innovatively provide the highest levels of value to our long-term business client relationships, aiding in our clients’ long-term success.”

Do you plan to make any changes to your company?

“Due to record growth and expansion, our firm is in the process of evaluation and acquisition of a larger commercial real estate property in the greater Milwaukee area for Diamond Discs International’s new global headquarters. Our strategic goal is to directly or indirectly create at least 20 to 30 new employment opportunities in the greater Milwaukee area over the next two to three years after the acquisition of a new headquarters.”

Who are the business people you admire and why?

“Cory Nettles, president of Generation Growth Capital, for his vision and leadership in the local business community. Ted Kellner, president of Fiduciary Management, for demonstrating a successful business accomplishment and business leadership in the community. Thelma Sias, vice president of WEC Energy Group for her leadership in the community.”

What is your company’s most important growth strategy?

“Diamond Discs International’s industry-proven infrastructure construction tools, products and value-added services, including innovative custom-designed tooling and diversification of our product line, will continue our firm’s growth and add value to the industry.”

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