Address: 2238 Bluemound Road, Suite B, Waukesha, WI 53186
Website: www.centralofficesystems.com
Year founded: 1973
Product or service offered: High quality digital office equipment (copiers, laser printers, scanners, fax systems) and exceptional local service and support for office devices.
Projected 2011 revenue: $5 million
CEO, President/Owner(s): Christopher Rosecky, President; Arthur Flater, Vice President & Principal
Target clientele: Small/medium size business marketplace. Locally-owned organizations that place a premium on exceptional service and support. Organizations that are serious about going green and their impact on the environment and the local economy.
Business organization memberships: MMAC, Waukesha Business Alliance, Muskego Chamber of Commerce, Wauwatosa Chamber of Commerce, COSBE CEO Roundtable, Waukesha Business Alliance CEO Roundtable
What has fueled your company’s growth?
Our growth has been fueled by a very high client retention level, and that is driven by our truly superior team members. The average company in our industry retains 65 percent of its customers year over year. Our client retention rate is over 92 percent.
What is the biggest obstacle to your company’s growth?
Our current building has limited the size of our sales force. We expect to have that issue solved with a new building in mid-August.
Do you plan any changes in your company in the upcoming months?
We are expanding our space by 70 percent with the purchase of a new building in Waukesha County. We are adding team members in many areas of our organization.
What is the outlook for the business conditions of your industry over the next several months?
Our business conditions are very favorable. We offer a better value proposition than our competitors at a time when clients and potential clients are searching for ways to reduce costs and improve operations. Our products and services are required for businesses to operate, and we do them better at better value.
What is your company’s key strategy for rising out of the recession?
As for the economy in general, we believe 2011 and 2012 will be challenging for many businesses. Uncertainty in so many areas of operations (sales, taxes, insurance, regulations) causes many businesses to move very cautiously, and this caution while rational, will cause things to slow down in the overall economy. We see this slowdown already beginning in the 2nd quarter of 2011.
