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According to company president Gary Zimmerman, the process of developing Creative Business Interiors’ new West Allis headquarters was a "refreshingly painful" experience in the client’s seat. "From site selection to installation, the process served as a great reminder of the amount of decisions and details that our clients face," says Zimmerman.

It was also a reminder of the invaluable role Creative plays in managing that process for its  clients. "We essentially become an extension of our client’s staff during a project," says Zimmerman. "Our job is to manage the details to meet our client’s business interior needs, so they can remain focused on meeting the needs of their business."