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Read the latest issues of BizTimes magazine for in-depth coverage of Milwaukee business news.
Why content marketing is key for B2B sales
Christina Steder
President
Clear Verve Marketing LLC
Elm Grove
Industry: Marketing
www.clearverve.com
Personnel File
Advertising & Public Relations
Boelter + Lincoln Marketing Communications, of Milwaukee, promoted Sarah Hofman to marketing associate. Hofman, who has been with the agency for nearly two years, previously served as administrative assistant. In her new role, she will develop agency marketing initiatives, new business projects, and activities for promoting the agency's products and services. Hofman will also continue to serve the agency's social media team.
Biz Notes
K&S Manufacturing
Ixonia-based K&S Tool, Die and Manufacturing has changed its name to K&S Manufacturing Inc. The company started as a tool and die maker 40 years ago, but business has shifted over time to about 90 percent vertically integrated contract metals manufacturing and 10 percent tool and die, said Jay Eschrich, executive vice president and chief operating officer.
Hoshin Kanri: Engage employees early to improve strategic planning
Time to redefine success: Live your life wide awake
‘Crucial conversation’: Navigate organizational types to challenge the status quo
Question:
"After 15 years working as an engineer at my company, including the last eight as a manager, I find myself wondering more and more about the direction of the company, the impact I have, the issues I have to deal with, etc. I sometimes feel like I'm living the same day over and over again with the same problems and the same status quo thinking about how to solve them. I've always thought of myself as someone who challenges the status quo, not someone who reinforces it. Increasingly, I find myself as the odd man out in conversations. I am the one who talks about process improvements. I am the one who challenges the group to think outside the box. While I don't get much blowback when I do so because I think people respect my skills and what I have to say, I can tell some of them are getting tired of my nagging – which is how I've begun to feel, like I'm a nag, an irritant, etc. Why do I have to be the one to encourage the group to see the big picture? Why does my interest in moving ahead to better our efforts leave me talking to myself?"
