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Construction workers recently completed a 27-hour concrete foundation pour for the $450 million Northwestern Mutual Tower and Commons project at the firm's downtown Milwaukee corporate headquarters campus.

For many small businesses, paid social advertising has always been aspirational. Quarterly ad spend and access to company ad reps who can help with best practices could potentially cost upward of tens of thousands of dollars.

But with organic reach shrinking by the day as the social space becomes more cluttered with brands sharing their messages, paid social advertising is suddenly becoming more important and almost necessary to make sure your messages get seen.

What you may not know, though, is the top three social ad platforms all offer self-service options without the hefty price tag. Simply select a budget, even if it's as little as $50, and you'll only pay for the engagements your ads receive.

Once you have a budget determined, what about access to those best practices? How will you know where to use those dollars? Here are some tips you may find beneficial to help you get started:

Dr. Eve Hall, president and chief executive officer of the newly revived African American Chamber of Commerce of Wisconsin, will be the recipient of the 2015 BizTimes Woman Executive of the Year Award.

BizTimes Media’s fifth annual Giving Guide serves the region’s business community as a vehicle to engage with area nonprofit organizations and discover opportunities for philanthropic involvement.

BizTimes Media’s fifth annual Giving Guide serves the region’s business community as a vehicle to engage with area nonprofit organizations and discover opportunities for philanthropic involvement.

This is the time of the year when many clients are pulling together their tax documents. It's also an opportunity to establish your gifting strategy. These five steps will help you think through how much you can give and to whom – and how your decisions will affect your family members.

In recent years, BizTimes has published news stories about dozens of Illinois businesses that have moved across the border...

■    AccountingJim Holmes, managing partner at Brookfield-based Vrakas/Blum S.C., has been elected chairman-elect of the CPA Associates International North...

How we approach someone when we are unhappy with his performance will cause him to either react or respond to our awareness. If we begin by telling him his performance is not meeting our expectations, you can be sure their mind will chatter in his defense, and he will stop listening.

This tendency to be guarded when criticized is the way of the Ego, which formulates an argument to be right when there is a perceived attack. For this reason, many managers and employees often avoid the necessary conversations needed to align optimal behavior to meet the goals.

Whether you are the person who needs to initiate a conversation where you are unhappy with results, or you are the receiver of a conversation you anticipate will be intense, aligning conversations to the goals allows us to collaborate on a game plan that will yield greater buy-in, follow-through and results.