Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
Things to Consider When Selecting a Web-based Public Relations Service
As public relations counsel for your company or clients, one of your jobs is to develop a comprehensive plan that will...
The Total Package: Building a brand in a tough economy
Total Comfort began as a heating, air conditioning and sheet metal contractor 1968. Along with new ownership in 1988, came a renewed vision of the company...
Internal Branding: It’s What’s on the Inside that Counts
Every company has a vision for the success of its brand. Yet far too often that vision is shared only with the customer, overlooking what may be the most important audience – employees....
Marketing in tough times
During the recession of 2001, Kmart made the fateful decision to decrease marketing expenditures for September and October. The result? A 5% sales drop in October of that year.
Calendar
Upcoming Events: BMA – February 12, 2009 - Managing and Reinventing Global Icons presented by Sean...
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People on the Move
Advertising & Public Relations Vollrath Associates, Inc., Milwaukee, recently announced that Michaela Ross has joined the...
Streaming Video – Cutting Edge Content Delivery for Today’s Marketers
Businesses today are overwhelmed by many challenges, not least of which is how to deliver their message. The...
How Businesses Gain Real Benefits from Twitter
When I read the majority of marketing articles, I find myself skipping the first paragraphs. In an age...
