Marketing & Media
Internal Branding: It’s What’s on the Inside that Counts
Every company has a vision for the success of its brand. Yet far too often that vision is shared only with the customer, overlooking what may be the most important audience – employees....
Marketing in tough times
During the recession of 2001, Kmart made the fateful decision to decrease marketing expenditures for September and October. The result? A 5% sales drop in October of that year.
Calendar
Upcoming Events: BMA – February 12, 2009 - Managing and Reinventing Global Icons presented by Sean...
People on the Move
Advertising & Public Relations Vollrath Associates, Inc., Milwaukee, recently announced that Michaela Ross has joined the...
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Streaming Video – Cutting Edge Content Delivery for Today’s Marketers
Businesses today are overwhelmed by many challenges, not least of which is how to deliver their message. The...
How Businesses Gain Real Benefits from Twitter
When I read the majority of marketing articles, I find myself skipping the first paragraphs. In an age...
Knit one, Pearl two – Marketing Basics
In the classic business book, "In Search of Excellence" authors Peters and Waterman urge us to focus on...
Public Relations Tricks – Help A Reporter Out (HARO)
As a public relations professional, I would like to share with you one of our greatest resources –...
