Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
Look Beyond Response Rates when Considering Variable Data Printing
By Robert Wendt, President, Heritage Printing, www.clickheritage.com Since Variable Data Printing (VDP) was introduced more than...
How to Select the Right Web Content Management Solution
By Wyatt Webb, Director of Web Development, Marketing Images, www.marketingimages.com
If you're thinking about updating your website, consider a cost-effective...
Quest for Knowledge Leads to Better Decisions
By Kathy Burnham, Senior Vice President, Padilla Speer Beardsley, www.psbpr.com Customer research gives businesses a vital tool for reaching...
Business Reporters are Paying Attention to You Again with Twitter
By George Whitely, President, Stephan & Brady, www.stephanbrady.com @BridgetCarey Curious...when is the first look at the...
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People on the Move
MK Direct, Pewaukee, has recently added Karin Conway to their sales team to assist in establishing new client...
Premium or Unleaded? A Guide to Good, Old-fashioned PR in a Social Media World
It’s 5 p.m. and 10 below on a Wednesday evening. You bundle up, leave the office and start the car. You exit the parking lot and your gas light turns on. Undeterred, you head to your local station, pull up to the pump and turn the ignition off. You roll down the window and call out, “Fill ’er up, please,” to the station attendant. “Premium or unleaded?” he asks.
