Marketing & Media

Tim Dyer, co-founder and chief storyteller, and Dave Dyer, co-founder and chief strategist of Manifesto LLC

The Milwaukee School of Engineering has created a Social Media for Business certification program to help engineering, business and technical professionals advance their social media skills, develop social business strategies and tailor their strategies to their companies' needs.

One of the things some of the small business owners I work with have in common is a huge...

Milwaukee-based Journal Communications, which owns the Milwaukee Journal Sentinel, AM 620 WTMJ and Channel 4 TMJ4, was one of the biggest beneficiaries of the recall election for Gov. Scott Walker.

Negotiations between Hearst Television Inc. and Time Warner Cable broke down Thursday night, leaving WISN-Channel 12 to be dropped from the Time Warner channel lineup at midnight.

The standard advertising proposition works something like this:

Operating a Facebook page or "pinning" on Pinterest may not seem like advertising, but these activities are interactions with customers that are subject to the same laws that govern more traditional forms of advertising. Many companies are making advertising law mistakes that could be prevented by following a few key principles:

Laughlin Constable, a full-service branding and digital advertising firm with offices in Chicago, New York and Milwaukee, today announced it has acquired the Milwaukee-based public relations and government affairs firm of Zeppos & Associates.

Noise Inc,, an integrated brand realization agency, today announced the naming of two new partners to the corporation.