Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
Social media and high-tech tools boost nonprofit fundraising
Social media campaigns and high-tech communication tools increasingly are becoming indispensable for fundraising in the nonprofit sector.
From Mad Men to jazz bands
When Lynnea Katz-Petted hosts a corporate event or meeting, she often chooses Great Lakes Distillery in Milwaukee's Walker's Point neighborhood.
Divide and conquer to advance your brand
Eighty-seven percent of Fortune 100 companies have a presence on at least one social media website, and 80 percent of small-to-medium-sized businesses plan to increase social media efforts in 2013, according to www.ragan.com. These numbers underscore the critical need for companies to break through the clutter with a strategy that supports business goals and recognizes the needs of audiences on each platform.
Brian Meehan, president of Celtic Inc.
What is the significance behind your company's name?
"The name dates back 20 years to when the company was originally founded. When we bought the business in 2005, we felt the name had solid brand equity in the market, plus it's unique and memorable. We also like the fact that Celtic means different things to different people. There's a bit of mystery surrounding it. Plus, it didn't hurt that I'm Irish."
Ad 2 Milwaukee to offer pro bono advertising
Ad 2 Milwaukee, a nonprofit affiliate of the national organization for communications professionals ages 18 to 32, is seeking nonprofit applications for a Public Service Campaign through which it will help one selected organization with targeted marketing efforts and pro bono advertising services.
Wholesale drives Weyco growth
Weyco Group Inc. reported net earnings of $2.2 million, or 20 cents per share, the same as a year ago.
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BizLab lays off 34
Menomonee Falls e-commerce and online marketing agency BizLab Inc. laid off 34 employees yesterday.
Lack of political advertising leads to Journal Communications earnings dip
Milwaukee-based Journal Communications, Inc. today reported second quarter net earnings of $6.6 million, a decrease of 13.3 percent.
Time Warner pulls WTMJ-TV programming
Time Warner Cable blocked WTMJ-TV Channel 4 programming beginning on Wednesday at midnight following a dispute between Time Warner and Channel 4’s owner, Journal Broadcast Group, over license fee negotiations.
Elements of good design
Our firm is a branding agency, so my perspective on what signals good design is influenced by our work in defining, designing and developing brands and brand communications across industries and across media. However, I believe a few principles remain the same whether designing a car, a consumer product, an environment, print communications, a website or a logo.
