Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
Stay consistent in the social media jungle
Building an audience and gaining maximum reach always takes center stage when it comes to social media strategies. With so many social media platforms available today, it's easier than ever for a company to reach an audience. However, if your messaging is not clear and consistent then your reach is much less meaningful.
“Naked Marketing: The Bare Essentials”
In the third edition of “Naked Marketing: The Bare Essentials,” author Robert Grede builds on his previous two versions of the book with a new focus on the value of social media in strengthening a company's brand and overall marketing plan.
Third Coast Daily acquired by Urban Milwaukee
Milwaukee online news daily UrbanMilwaukee.com has agreed to purchase ThirdCoastDaily.com, a Milwaukee online arts and entertainment publication. The sale will be effective December 1.
National award honors MSOE’s social media community
After three years of strategic development and expansion, the Milwaukee School of Engineering’s (MSOE’s) Bridge Social Community has been recognized with a national award for its innovative approach to connecting prospective students and staff on campus.
Associated Bank launches new branding campaign
Associated Banc-Corp announced the launch of a new branding campaign which features at least a dozen retail and commercial customers, including Green Bay Packers quarterback Aaron Rodgers.
Third Coast Daily acquired by Urban Milwaukee
Milwaukee online news daily UrbanMilwaukee.com has agreed to purchase ThirdCoastDaily.com, a Milwaukee online arts and entertainment publication. The sale will be effective December 1.
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Roll Mobile changes name
Roll Mobile, a Milwaukee-based digital development and marketing agency, is changing its name to, Roll Innovation.
Gitomer: Why did you lose the sale? Really?
Seventy four percent of salespeople complain about losing a sale because their price was too high. And 74 percent of them are wrong.
Public invited to ‘Meet the Media’
Have you ever wanted to bend the ear of the publisher or editor of your favorite local news publication? Have you ever wanted to drink a cold beverage with your favorite television news anchorperson or your favorite radio newscaster?
Time Warner Cable Business Class will move to Schlitz Park
Time Warner Cable Business Class will move from the main Time Warner Cable building at 1320 N. Main Luther King Jr. Drive in downtown Milwaukee to the Keghouse building in the Schlitz Park complex, located at 111 W. Pleasant St.
