Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
Rockabilly Chili Fundraiser expands
After last year’s Rockabilly Chili Fundraiser attracted more than 3,000 attendees to help select the city’s best chili, WMSE 91.7FM is flexing the 2014 event to add space and bring in new entertainment.
Avoid social recruiting mistakes
Social recruiting is using social networks such as LinkedIn, Twitter and Facebook to discover and woo new talent. But social recruiting is more than tweeting, “We're hiring!” Here's a look at five common social recruiting mistakes (and how to fix them):
Packers playoff game tickets sold out
All tickets have been sold for Sunday’s NFC Wild Card Playoff game between the Green Bay Packers and San Francisco 49ers at Lambeau Field, the Packers announced this morning.
Milwaukee pride
Storytelling is among the most powerful ways a company can capture and communicate its brand, according to Paul Upchurch, president and CEO of Visit Milwaukee. The convention and visitors bureau markets the greater Milwaukee area, largely through storytelling, to draw tourists as well as convention and meeting planners to Milwaukee from across the country and the globe.
Diversification provides boost for Color Ink Inc.
Two years ago, Todd Meissner attended a trade conference where he saw a demonstration of a structural paper material called Falconboard that his family's printing, packaging and communications company, Color Ink Inc., had never used before.
“The Social Employee”
While many companies have already realized the value of using social media to promote their brands and connect with their target audience members, the idea of integrating employees into social media marketing initiatives has largely gone untapped.
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#WhyIUseHashtags: Five ways you could too
It's not just your voicemail # pound sign anymore. It's a #Hashtag! See what I did there? Putting # before any word on a social media post, and it's a hashtag. They can be helpful for strategic business or personal practice.
Milwaukee to celebrate at City Birthday Party
The City of Milwaukee's 168th Birthday Party will celebrate “6 Degrees of Milwaukee: Connected for 168 Years.”
7Summits to double staff
Milwaukee-based 7Summits LLC plans to double its revenues in the next year, which will require it to increase its staff from 60 to about 120 in 2014.
Quadracci’s daughter fills board seat
Kathryn Quadracci Flores has been elected to the board of directors at Sussex-based Quad/Graphics Inc. She has filled the seat her mother, Betty Ewens Quadracci, held until her death on December 9.
