Marketing & Media
Connecting with the evolving B2B customer
Here's the reality: B2B buying processes are steadily becoming more complex, involving more people and taking longer to complete
Leah Melichar
Leah Melichar
EPIC Creative
3014 E. Progress Drive, West Bend
Age: 23
Education: Bachelor’s in marketing from Concordia University-Wisconsin
Current position: Project manager
Previous position:...
Does your company have a full funnel content strategy?
Without a plan for nurturing, content goes to waste, ignored by prospective customers who don’t understand how it applies to their needs.
Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Milwaukee Biz Blog: Charlie Sykes leaves divisive world he helped create
A "Never Trumper," he appears to be in another phase of self-discovery.
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How to avoid paying for junk followers on social media
I can understand why companies want to pay for followers on social media. They want to have as many...
Let your employees build your brand
The Internet is a “choose your own adventure” endeavor. We see what we want. We curate our own digital...
Marek Group acquires Wunderlich, Pearson & Tetzlaff
Waukesha and Wauwatosa marketing firms combine expertise.
