Marketing & Media
Understanding audience and purpose key to corporate event social media
With nearly seven in 10 American adults using social media, there are clear opportunities for businesses to take advantage...
Content marketing without a plan is doomed to fail
The first-ever Milwaukee Area B2B Content Marketing survey confirms that a documented strategy is a must if you want to be successful with content marketing.
Crute acquires Waukesha station AM-WRRD 1510
New owner plans 24-hour format at former ESPN Deportes.
Connecting with the evolving B2B customer
Here's the reality: B2B buying processes are steadily becoming more complex, involving more people and taking longer to complete
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Leah Melichar
Leah Melichar
EPIC Creative
3014 E. Progress Drive, West Bend
Age: 23
Education: Bachelor’s in marketing from Concordia University-Wisconsin
Current position: Project manager
Previous position:...
Does your company have a full funnel content strategy?
Without a plan for nurturing, content goes to waste, ignored by prospective customers who don’t understand how it applies to their needs.
Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
