Marketing & Media
Seven steps to success with B2B print advertising
A single, sweating bottle of soda against a pure white backdrop might be all Coke needs to reinforce its already legendary brand identity, but that won’t work for most B2B companies.
Court upholds $7.2 million in taxes on Clear Channel billboards
State law changed in 2014 to prohibit property tax on signs.
Using Facebook ads to promote trade shows
Want to build some hype for your next trade show? You can effectively hone in on your target audience...
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Why a local, multi-platform B2B marketing strategy matters
Without unlimited resources and a big, dedicated marketing team that includes strategists, data analysts, designers, writers and more, how does the average B2B company succeed at marketing?
Milwaukee Brewers sue ATI Physical Therapy over sponsorship deal
Ball club seeks $1.7 million for breach of contract.
Incorporating user-generated content into your social strategy
User-generated content is any form of content that is created by unpaid contributors and made available via social media....
