Ideas
The ‘Wow!’ factor: How to amaze your customers and prospects
We all want our organizations to have a focused brand.
Your brand is the set of touch points that tells customers and prospects, “We're the only place where you can get what you want.”
Your brand is the set of touch points that tells customers and prospects, “We're the only place where you can get what you want.”
Build cooperation: When you must step into others’ turf
Dear Joan:
“I have recently been appointed marketing manager of the firm I work for. My new duties include crossing functional lines of a dozen departments to direct and implement our marketing programs. Two of the individuals I deal with are close personal friends, who prefer to deal with each other directly rather than following the chain of command. In order to be effective in my position, I must have the cooperation of them on a day-to-day basis and need to assure them it is necessary to respect the chain of command. How can I be assertive and obtain their cooperation without appearing aggressive?”
“I have recently been appointed marketing manager of the firm I work for. My new duties include crossing functional lines of a dozen departments to direct and implement our marketing programs. Two of the individuals I deal with are close personal friends, who prefer to deal with each other directly rather than following the chain of command. In order to be effective in my position, I must have the cooperation of them on a day-to-day basis and need to assure them it is necessary to respect the chain of command. How can I be assertive and obtain their cooperation without appearing aggressive?”
Time to have the talk: Don’t dread performance evaluations
Just the thought of preparing and executing an annual performance appraisal sends chills down the spine of many a senior manager.
BizTimes Morning Headlines: NWTC explores $66.5 million referendum
Voters could be asked to support a $66.5 million borrowing plan for Northeast Wisconsin Technical College in April.
SBA seminars to help navigate ACA
The U.S. Small Business Administration will present a series of informative seminars to help small employers and self-employed individuals navigate the Small Business Health Options Program (SHOP) Marketplace and the Individual Marketplace created by the Affordable Care Act.
BizTracker: U.S. economy capped year with strong December
U.S. employers added a seasonally adjusted 252,000 jobs to their payrolls in December, bringing the number of months with at least 200,000 jobs added to 11 for the year, the best streak in such data since 1994.
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Get a sneak peek at 2015 at Economic Trends Breakfast
BizTimes Media LLC will host the annual Northern Trust Economic Trends Breakfast on Thursday, Jan. 29, at the Italian Community Center in Milwaukee's Historic Third Ward.
BizTimes Bubbler Executive of the Week: Vincent Lyles
BizTimes Milwaukee featured Vincent Lyles, president & CEO of Boys & Girls Clubs of Greater Milwaukee, as its Bubbler Executive of the Week this week.
U.S. economy capped year with strong December
U.S. employers added a seasonally adjusted 252,000 jobs to their payrolls in December, bringing the number of months with at least 200,000 jobs added to 11 for the year, the best streak in such data since 1994.
Nonprofit Calendar
*Saturday, Jan. 10, the Milwaukee County Winter Farmers Market will be held at the Mitchell Park Domes, located at...
