Entrepreneurship & Small Business

A good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.” He is correct. He writes, “Referability means that your very best clients and customers are continually cloning themselves -- continually introducing you to those like themselves or better than themselves.”

The book, titled “America's Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.

The book, titled “America's Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.

Entrepreneurial skills accelerator The Commons has moved from Walker's Point to the Ward4 co-working space in the Historic Pritzlaff Building near Milwaukee's Historic Third Ward.

Entrepreneurial skills accelerator The Commons has moved from Walker's Point to the Ward4 co-working space in the Historic Pritzlaff Building near Milwaukee's Historic Third Ward.

Entrepreneurial skills accelerator The Commons has moved from Walker's Point to the Ward4 co-working space in the Historic Pritzlaff Building near Milwaukee's Historic Third Ward.

The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. Yes, there were women in the book, but in those days, “men” was the universal gender. Today, it’s quite the opposite.

The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. Yes, there were women in the book, but in those days, “men” was the universal gender. Today, it’s quite the opposite.

The Mid-West Energy Research Consortium has announced the first class of 10 companies that will take part in its WERCBench Labs program.

I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled “America's Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.