Broadway Paper

In the Neighborhood

Neighborhood: Historic Third Ward
Founded: 1988
Owner: Kate Strzok, 32
Employees: Nine
Market: Paper goods and gifts

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  • What’s selling: “Wedding invitations is our bread and butter,” owner Kate Strzok said. “People will come in and buy hundreds of dollars of greeting cards at a time.”
  • Target customer: Female millennial
  • Current project: “We’ve been thinking about doing our own bridal wedding album line. We’ve also been working on our own greeting card line. Like Milwaukee, featuring the ‘Milverine.’”
  • Industry trends: “I used to worry quite a bit and then I realized that my generation and actually even generations younger than me, there’s this trend to go back to paper. We sell address books like it’s going out of style, and planners, and hard copy notebooks.”

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