Brewers launch state-wide scavenger hunt for mascot

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The Milwaukee Brewers recently announced its state-wide scavenger hunt titled, “Where’s Bernie” will be held Tuesday, May 24.
Beginning at 5 a.m., Brewers fans will search for 1,400 Bernie Brewer yard ornaments hidden throughout Milwaukee County Parks and other parks across the state in Madison, Appleton, Kenosha and Green Bay. Four hundred of the lawn ornaments will have special prizes attached to them including Brewers game tickets, and additional prizes including gift certificates for a night in a Miller Park suite, game-used memorabilia, Milwaukee County Parks passes for golf, water parks and the Mitchell Park Domes. “It’s nontraditional for us,” said Rick Schlesinger, executive vice president of Business Operations. “It’s a little bit quirky but it’s fun and we’re excited to see how Brewer fans respond next week.” 
In addition to the prizes, 100 of the lawn ornaments will also be autographed by Brewers players and personnel.
The scavenger hunt is being held in conjunction with the Brewers annual Spring Madness celebration which will be held Friday, May 27 through Sunday, May 29. The Brewers will  host the San Francisco Giants at Miller Park and fans can receive 50 percent off on all tickets $30 or less. Klement’s hot dogs and small Pepsi products will sell for just $1 during those games.
"When we were developing this campaign, we realized it was almost a natural fit for Twitter and our other social media platforms,” said Schlesinger. “It resonates well with people in terms of impact and so far we’ve generated a lot of interest in different media platforms.”
According to Schlesinger, The Milwaukee Brewers have also received calls from other baseball programs in the league.
For clues about the location of the Bernie Brewer Lawn ornaments, fans are encouraged to follow @Bernie_Brewer on Twitter or the #WheresBernie hashtag.

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