Brace for barrage of TV ads

With supporters of Republican Gov. Scott Walker and Democratic challenger Mary Burke both smelling a chance for victory – or perhaps a fear of defeat – special interest money on both sides of the political aisle is sure to flood into the Wisconsin gubernatorial race this fall.

The ultimate benefactors of what is certain to be a nasty campaign will be the local television stations that will line their coffers with the dollars purchasing commercials around the clock as the election draws near.

In today’s political world, special interest dollars tend to outweigh the money spent by the candidates’ campaigns and even their own parties.

The election will likely hinge on which side can motivate its voters to show up at the polls on Nov. 4.

The latest Marquette University Law School Poll shows that the Wisconsin governor’s race is a dead heat.

Walker garnered 47.5 percent of registered voter support, while Burke held 44.1 percent.

Among likely voters, however, Burke was at 48.6 percent and Walker had 46.5 percent.

Each of the poll questions were within the poll’s statistical margin of error, said pollster Charles Franklin. He said the results have been “remarkably flat” from poll to poll.

In the poll, 815 registered voters were interviewed by landline and cell phone, with a margin of error of +/- 3.5 points. The sample included 609 likely voters, with a margin of error of +/- 4.1 points. The polling was done Aug. 21 to 24.

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