Biznotes for 11.11.05

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Patti Genko Communications LLC

Lake County Communications, Brookfield, has changed its name to Patti Genko Communications LLC. Genko launched Lake County Communications in 1991 and specialized in providing custom on-hold message systems for telephone and voice mail. With Patti Genko Communications, Genko expanded the company’s offerings to include video productions for television commercials, trade shows and imaging pieces and jingles for television and radio. Genko also developed a television show to promote local tourist attractions in Milwaukee. Genko has 26 years of experience as a broadcast professional and most recently served as a midday personality with FM 96.5, WKLH, Milwaukee.

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ESW/Blue Horse

The Spasmodic Torticollis Dystonia Association (ST Dystonia), Mukwonago, chose ESW/Blue Horse, Milwaukee, as its public relations agency of record. ESW/Blue Horse will conduct a national media relations campaign to help raise awareness of ST Dystonia. ST Dystonia is an often misdiagnosed movement disorder that causes pain, spasms, tremors and disfigurement.

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United Water Milwaukee LLC

United Water Milwaukee LLC, Milwaukee, was named 2005 Business Partner of the Year and Advisory Board Champion by the National Academy Foundation for its work with Washington High School, Milwaukee. United Water Milwaukee was recognized for its six-year relationship with Washington High School as part of the Adopt-A-School program. Employees of United Water Milwaukee serve on the advisory board of the high school, the information technology committee, the committee for workplace employability skills and support programs and events sponsored by the school. United Water Milwaukee also implemented an internship program for students of Washington High School in which they receive pay and school credit for participating.

ARC Milwaukee

Dick and Carol Richards received the ARC Milwaukee Challenger Award from ARC Milwaukee, Wauwatosa, for their civic and volunteer services to the greater Milwaukee area and Waukesha communities. Dick and Carol headed the Country Inn Hotel and Conference Center, Waukesha, from 1984 to 2004 and serve as co-chairpersons for the Archdiocese Catholic Stewardship Appeal for 2005. Carol also serves on the Catholic Charities regional board, the Marquette Women’s Council and advisory board and Legatus, a Catholic organization for corporate executives. Dick serves on the boards of the Waukesha County Technical College Foundation and the Waukesha Action Network. He is also a commissioner for the Waukesha County Airport.

Engineered Plastics Corp.

Engineered Plastics Corp., Menomonee Falls, received the Small Business Ethics Award for 2005 from the Society of Financial Service Professionals, Wisconsin Chapter. The Wisconsin Ethics Award is presented annually to companies that demonstrate high standards for ethical behavior through their corporate code of ethics, communication policies and workplace environment. Hospice Care Inc., with offices in Madison and Janesville, received the Non-Profit Ethics Award for 2005.

Electique Lighting LLC

Barry Yip opened Electique Lighting, LLC, located at 2510 S. Kinnickinic Ave., Milwaukee. Electique Lighting offers lighting for residential and commercial uses.

Design North Inc.

Design North Inc., Racine, received multiple awards in the 2005 American Graphic Design Awards presented by Graphic Design USA, New York. Design North received awards for its designs for All-Glass Aquarium, Franklin; Northland Cranberries Inc., Wisconsin Rapids; Three Thieves, Oakville, Calif., and Beech-Nut, Canajoharie, N.Y. Other winners located in southeastern Wisconsin included DCI Marketing, Milwaukee and Keystroke Graphics, Milwaukee.

ProHealth Care

Oconomowoc Memorial Hospital, part of the ProHealth Care, Waukesha, hospital network, and the Lake Country Women’s Club, Delafield, contributed funds to help the City of Delafield Fire Department purchase an AutoPulse Cardiac Support Pump. The pump is a new, more effective device used for resuscitating sudden cardiac arrest patients. It is the only device of its kind in Waukesha County and one of only two units in southeast Wisconsin. Delafield provides paramedic services for area communities including Ashippun, Oconomowoc, Dousman, Wales/Genesee, Merton, Stone Bank and North Prairie.

Image Makers Advertising

Image Makers Advertising, Waukesha, was named agency of record by the Wonderful World of Weddings & Occasions Bridal Show, Milwaukee. Image Makers will handle all strategic planning, public relations, media buying and ad production for the annual event managed by Expo Productions Inc., Hartland. The bridal show will run Saturday, Jan. 7 and Sunday, Jan. 8 at the Wisconsin Expo Center at State Fair Park, West Allis.

Noise Inc.

Noise Inc, Milwaukee, was named agency of record for Fort HealthCare, Fort Atkinson. Fort Healthcare is an

integrated hospital and health care system that includes satellite clinics in Cambridge, Fort Atkinson, Johnson Creek, Jefferson, Whitewater, Lake Mills and Palmyra. Noise will provide Fort Healthcare with branding services that include marketing, public relations, special events planning and advertising.

Realty Executives Elite

Billy Prom purchased a Realty Executives franchise located at 5428 S. 108th St., Hales Corners and renamed the business Realty Executives Elite. The new branch will serve the Milwaukee are.

Lake House Health & Learning Center

Karen Carnabucci opened Lake House Health & Learning, located at 932 Lake Ave., Racine. Lake House Health & Learning offers contemporary counseling, life skills coaching, yoga classes, massage, training programs for professionals, wellness classes, spiritual direction and consultations on feng shui, the Asian art of design. The center will also offer a photography gallery, a holistic nicotine dependency program and an ongoing Native American talking circle. Carnabucci is a licensed clinical social worker, psychotherapist and coach. She is the publisher of The Guide To Health, Wellness and Creative Living in Racine, Kenosha and Nearby, an annual directory of holistic health practitioners and resources in the region. She teaches at UW-Parkside as an adjunct instructor. Other practitioners that will be based at Lake House Health & Learning include Linda Messerschmidt of Your Yoga Lifestyle, LLC; June Scott Nettles, a former elementary school teacher and retired United Methodist minister who will offer spiritual direction and retreats for adults; David Granados of Earth Lodge Foundation will facilitate ongoing talking circles; Lesa Yanuzzi, a registered nurse and certified practitioner of Phoenix Rising Yoga Therapy; Melissa Taylor, a shiatsu practitioner; Sea Daniel and Niiti Gannon of Wind Water Feng Shui and Ron Anderson, a certified trainer, educator and practitioner of psychodrama, sociometry and group psychotherapy.

Milwaukee Admirals

The Milwaukee Admirals unveiled a new advertising campaign created by Core Creative, Inc., Milwaukee. The "anti-boredom" campaign includes the tagline "More bang. More buck.," to convey a sense of jammed packed entertainment and more value for a consumer’s dollar while keeping the theme of hockey. A series of print ads, billboards, radio and television spots explain how the Admirals help combat boredom – literally beating up boredom with its signature pucks. Transit wraps, which follow the same theme, will also begin running in the greater Milwaukee area. All elements of the campaign are designed to create a buzz about the Admirals around Milwaukee and to position their games as a leading option in entertainment. Core Creative also created a new mascot for the campaign named Mr. Boredom. Some television spots show Mr. Boredom taking several beatings by a Milwaukee Admiral. Five spots have already been aired on the Miller Park Jumbotron, and will be airing on television stations and Marcus movie screens in the Milwaukee area.

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