Big Bay Brewing launches Labor Day brew

Last updated on July 2nd, 2019 at 09:50 am

In celebration of Labor Day, Shorewood-based Big Bay Brewing Co. has introduced its Long Weekend India Pale Ale (IPA).
The IPA style brew is the first of a series of limited edition beers to be introduced by the craft brewer.
“The IPA style is a popular craft beer with a strong hop aroma and flavor that complements the lushness of the late summer season.  It’s a great beer to savor on those final long afternoons on the lake or warm evenings on the deck,” said Jeff Garwood, Big Bay Brewing Co. co-founder and managing partner.
Big Bay Brewing’s Long Weekend IPA gives a nod to the original heavily hopped English style ale with a nice spicy and floral hop flavor and aroma, balanced with a good malt back bone.
IPAs have a rich history dating back to the 18th Century when British colonists needed to ensure that their beer would stay fresh and unspoiled during their long voyages from England to India.Brewers added extra hops and more fermented malt to their ales to prevent spoilage on the journey and to withstand the warmer climates of India.The new style was embraced and came to be known as India Pale Ale.
“Craft beer drinkers are interested in exploring new flavor profiles, and with our limited edition beers we’ll be able to deliver a greater variety of beer styles to meet the unique demands of our craft beer consumers throughout the year,”said Garwood.
The company has an alternating proprietorship with the Milwaukee Brewing Company, which leases space, brewing time and equipment to Big Bay Brewing Co. 


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