Badger Truck Center acquires New Glarus Motors

Milwaukee-based Badger Truck Center has acquired New Glarus Motors in New Glarus.

Badger Truck Center is a family-owned commercial truck dealership located at 2326 W. St. Paul Ave. in Milwaukee. It also has a Badger Isuzu dealership at 10915 W. Rogers St. in West Allis. The company also has a truck equipment division that can up-fit standard and custom built solutions for dump bodies, flatbed and stake trucks, snow and ice removal equipment, lift gates, service and van bodies and more. A third division rebuilds transmissions, drivelines and rear axles.

New Glarus Motors was established in 1965 and has been owned and operated by Jeff Opie since 1996. It will become a division of Badger Truck Center. Badger Truck Center, which has 150 employees, plans to add more employees in New Glarus, which currently has 10 employees.

With the acquisition of New Glarus Motors, Badger Truck has expanded its vehicle offerings. It currently sells Ford and Isuzu vehicles, and will now add Chrysler, Dodge, Jeep and Ram products, service and parts.

“We are thrilled to have purchased a dealership in New Glarus,” said Paul Schlagenhauf, president of Badger Truck Center. “As a company that has been around for 50 years, we are always looking for new opportunities to expand our offerings to our customers. Having the Chrysler, Dodge, Jeep and Ram franchise will allow us to cover more of the market our customers are interested in, providing a company that offers customers everything they need.”

“We have retained all the original employees, and are looking to expand,” said Matt Dierksmeier, vice president of New Glarus Motors. “We offer new and pre-owned vehicles. We also have a comprehensive service and parts center that can take care of customers’ needs throughout the life cycle of the vehicle. We are also the only dealer in Green County that is a member of Business Link, which is valuable for companies who deal with fleet operations.”

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