Back to school 2014

Editor’s note: This “A Note from Bill” article, written by Bill Penzey, owner of Brookfield-based Penzeys Spices, appears in the newest Penzeys Spices catalog.

Just in time for back to school, our popular Teachers Gift Box is now “New and Improved.” We’ve added the Smoked Paprika to bring a little more excitement and brought a little more warmth to the bumper sticker thanks to our daughter Teddi’s artwork. With what we’ve learned about pin making, the Teach pin is now a real keepsake, which all by itself is worth well more than the limited-time offer price of the Teachers Box. This box really is an amazingly good deal.

With just how admired teachers are across all communities you wouldn’t think a gift box for teachers is needed, but it really is. We live in pretty goofy times. There really are millions being spent every year in a coordinated political attack to undermine the position of respect teachers have earned in our communities. We introduced our Teachers Gift Box three years ago at the height of the attack on the teachers in our home state as a way to show not just our own support, but the incredibly wide support teachers have throughout our country. We asked our customers to share their admiration towards teachers, and share they did. In doing so, they made a huge difference.

Teachers are our neighbors, friends and family members. They are the good guys. They are the heroes. So in this election year when teachers are once again coming under fire in so many places as part of a larger effort to de-fund our schools, we ask one more time that you step up to show your support. Too often we hear that there is no sense in trying, that we can’t make a difference or that we shouldn’t even try to make things better for others. The reality is, when we make even a modest effort to support each other, lives throughout our community quickly change for the better. Cooks understand this. Their kindness heals the world every day.

The Teachers Gift Box really is a good value at $17.99, but we are offering it for a limited time for only $4.95, to enable as many people as possible to share their appreciation for the teachers in their lives in a cool and real way. As cooks you know that showing someone that they are truly cared about makes all the difference in the world. Care about teachers. They have done so much for us it really is time to do something for them.

Thank you.

Bill Penzey is the owner of Brookfield-based Penzeys Spices.

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