Robert Holton

Operating a successful Major League Baseball franchise takes a great team, and not just the guys on the field. At a recent event, Rick Schlesinger outlined what it takes to build a winning organization behind the scenes. Over 11 seasons with the Milwaukee Brewers, the last three as COO, he has helped them eclipse nearly every record for business performance, from increasing average season attendance nearly 70% since 2003 to increasing annual marketing sponsorship revenue by 150% since 2005. The Milwaukee Brewers are a dynamic and growing sports franchise. Here are five key areas they focus on inside the operations, re-organized here in a convenient acronym – CHEER!