Robert Grede
Selling thin air
The selling of products or services you can’t actually touch or feel in your hands presents some challenging problems....
Pandemic marketing
You’ve probably heard the old marketing maxim that says 50% of all advertising is wasted.
Don’t believe it. It’s...
The benefits of company uniforms
Mention uniforms to your employees and they will probably conjure up images of orange polyester jumpsuits with “Norb” or...
The value of internal marketing: Keep great employees by selling your company culture from within
Keep great employees by selling your company culture from within.
Maximize your marketing budget
Every good marketing program begins with a plan – a means of allocating the limited resources of your marketing...
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The five strategies to build your business
Every good marketing plan begins with goals.
Sometime late last year, your company’s visionaries gathered around and decided where they...
Bring out the WOW in You
The “Mad Men” era produced two giants of advertising with completely different philosophies:
• Leo Burnett: “Use logic and reason...
Luxury items enhance brands
If the Great Recession hurt your company’s sales, you might want to look at your product mix.
Think luxury.
Despite the...
Break through the clutter: Good advertising must have impact
Guess how many ads you are exposed to in a typical day. Fifty? A hundred? More?
The average consumer is...
