Home Authors Posts by Melissa Nodurft

Melissa Nodurft

Melissa Nodurft
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If you build it, will they come?

A problematic misunderstanding once existed in social media: If my brand is “there,” I am successfully using social media. Most brands now understand that simply opening a Facebook profile is not going to garner fans or revenue without strategy and talent. But all too often, brands still insist on having an account on every new network.

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