Keith Schmitz

It's no secret among marketers that social media as a tool and a strategy has exploded, taking up an ever-growing portion of the marketing budget. This past year, social media marketing grew 35 percent. A Duke University study found the social media share of marketing budgets is expected to rise this year from 6.6 percent to 9.1 percent.

Some of us are wishing Happy Two Year Birthday this week to the Affordable Care Act. Some of us are not. And that's understandable...