Katie Felten - CEO, Strategy House

The need for community management has been stretching farther and wider recently, touching industries from technology to banking. As a community manager myself, not a day goes by where I don't end up explaining the role to someone.

Social Media. Every time you open your e-mail, you are encouraged to participate … your inbox can be flooded with invitations from Facebook, LinkedIn, Twitter and many more venues including links to personal videos and blogging sites.