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Geri Parlin

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7 Rivers Alliance | Prosperity Southwest: Economic diversity, natural beauty in...

Education, diversity in business, agriculture, and access to good transportation all contribute to the swell of economic development of the 7 Rivers Alliance and Prosperity Southwest regions on the western side of Wisconsin.

Gen Y rising

Meet today's young professionals.

They don't do things the way their parents did them. They are forging a new path, working in careers that might not have even been available in their parents' day.

They work at credit unions and for nonprofit organizations. They are fully digital, and are willing to run the show at a young age. They are even rethinking how they want to live in the business world the Baby Boomers are just beginning to leave behind.

This is Generation Y, in Wisconsin and across the country. They're working hard to have the life they've imagined, and a career that is both profitable and meaningful.

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