Dave Hanson

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BizTimes Milwaukee

Don’t confuse a rapid response with a relevant one

On Feb. 3 at 7:48 p.m., it seems countless marketers simultaneously decided rapid response was the new key to relevancy. The buzz from Oreo's brilliant tweet during the Super Bowl power outage: “Power Out? No problem…you can still dunk in the dark” spawned endless imitators.

What's New

Michigan-based Pace Industries laying off 90 workers at Grafton facility

Dave Hanson

Don’t confuse a rapid response with a relevant one

What's New

Michigan-based Pace Industries laying off 90 workers at Grafton facility

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