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Some agencies perfect the art of the “yes man.” With a cheery nod and an overly energetic pep to its step, the company scampers off and does exactly what the client has outlined for it. Best. Agency. EVER. Right?
The good ones make it look effortless and easy, don't they? I'm talking about dancers. The ones who move with a grace that can only come with hours and hours of practice when they repeatedly fall down and get back up again until they get to this point of ease.
Mild-mannered Clark Kent used to find the nearest phone booth and transform into Superman, before swooping off to save the day. Nowadays, we do so merely by swiping across our mobile devices. Our mobile devices allow us to be lifesavers, or at least sanity-savers to our friends and colleagues.