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Bruce Dierbeck

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Swimming upstream to reach millennials

Last year, digital track sales dipped 6 percent—the first ever down year*. Yet music streaming was up 32 percent last year. Not surprising. Millennials...

Social advertising’s blurred lines

When Facebook, Twitter and YouTube shifted away from the ad-free platforms we got hooked on, angry statuses and tweets emphatically declared that their users would turn their backs.

Why a three-year-old should lead strategy on your next campaign

Some agencies perfect the art of the “yes man.” With a cheery nod and an overly energetic pep to its step, the company scampers off and does exactly what the client has outlined for it. Best. Agency. EVER. Right?

Can I have this dance?

The good ones make it look effortless and easy, don't they? I'm talking about dancers. The ones who move with a grace that can only come with hours and hours of practice when they repeatedly fall down and get back up again until they get to this point of ease.

Go from mobile zero to hero

Mild-mannered Clark Kent used to find the nearest phone booth and transform into Superman, before swooping off to save the day. Nowadays, we do so merely by swiping across our mobile devices. Our mobile devices allow us to be lifesavers, or at least sanity-savers to our friends and colleagues.

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