Associated Bank on Monday opened its new branch at 102 N. Water St. in Milwaukee’s Historic Third Ward.
The branch, at the corner of Erie and Water Streets, has a smaller footprint than the Green Bay-based bank’s other locations. The 2,691-square-foot space also includes a digital demonstration zone. Both changes are a response to customers’ shift toward using online banking most frequently.
The full-service branch, one of just two bank branches in the Third Ward, has a teller lobby as well as two 24-hour ATM units. In the digital demonstration zone, a bank concierge helps customers with the bank’s online and mobile tools.
Associated is also including the new branch in its rollout of virtual teller technology, in which a customer interacts with a remote teller via video. The bank plans to install the machine by the end of the year.
“Our commitment to downtown Milwaukee remains strong and visible,” said John Halechko, director of branch banking. “We look forward to being a part of the continued growth of downtown Milwaukee and all of Southeast Wisconsin.”
The branch will be managed by Kelly Ostricki, who has 17 years of banking experience.
“It’s exciting to be part of the future of branch banking – where great bankers integrate with new technology to provide the best experience for our customers,” Ostricki said. “Everyone is invited to visit our new branch and learn how we can provide a better banking experience.”