Alpha Source, Inc.

Location: 6619 W. Calumet Road, Milw.

Year Founded: 1986

Product or Service offered: Multi-vendor supplier of repair parts for medical equipment and manufacturer of medical battery packs and electrical assemblies

Projected 2010 Revenue: $15 million

President: Norine Carlson-Weber

Other key leadership members: Janice Betchkal, controller; George Uriniuk, director of compliance and materials; Joe Chmielewski, project manager and interim sales director; Sonia Fell, international sales manager; Bill Carlson, operations director access battery division; John Reimer, key account manager.

Target Clientele: Hospitals, surgery centers, U.S. Government, clinical engineering services

Business Organization Memberships: Health Industry Distributors Assoc (HIDA), Association for Advancement of Medical Instrumentation (AAMI), Professional Women in Healthcare, and the Better Business Bureau

What has fueled your company’s growth?

“Increasing our international exports, expansion within our current client base and development of new products.”

What has been the biggest obstacle to your company’s growth?

“Increased and more costly government regulation.”

Do you have any planned changes for your company in the coming months?

“More focus on government sales and new product development.”

Who are the business people, locally or nationally, whom you admire? What traits do those people exhibit that make you admire them?

“Michael Gerber, author of E-Myth series of books on entrepreneurship, which provides very helpful roadmap to operating successful businesses. Jack Welch from GE who could be decisive and grow the company.”

What is the outlook for the business conditions of your industry over the next several months?

“Moderate growth and more regulation.”

What has been your company’s key strategy for rising out of the recession?

“Reducing expenses, more effective sales and marketing initiatives, becoming closer to our customers, and lean initiatives in manufacturing.”

Congratulations from the strategic partner behind Alpha Source, Inc.

Marcus S. Loden
(608) 661-3962
www.vonbriesen.com

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