Aligning talent with vision and values

Fieena Zvenyach
President and CEO
IBC Engineering Services Inc.
N8 W22195 Johnson Drive, Suite 180, Waukesha
Employees: 27

Fieena Zvenyach is president and chief executive officer of IBC Engineering Services Inc., a Waukesha-based engineering firm. Managers must encourage a culture that matches the mobile nature of today’s workforce, she says.

“One of the most dramatic changes I’ve witnessed in 25 years managing a business is the evolution of our mobile society. This dynamic has driven all of us to become more flexible and collaborative as workers – and more open and fluid as thinkers. Today, the intangibles of business are eclipsing the tangibles. So the mark of leadership is no longer managing capital, facilities and processes; it is aligning talent with vision and values.

“A mobile working world means people can apply their talents faster and farther afield than ever before. Our employees demand greater engagement and transparency from us as leaders than they have in the past. They want to know – and feel – that our organizations empower them to do their best work, that their best work advances our organizations and that their contribution to moving the company forward is appreciated. In short, they want their work to have meaning.

“At IBC Engineering, we cultivate this type of culture by emphasizing:

  • Focus – We describe the destination before the journey begins. No project begins without the team involved understanding where the client wants to go and how our organization will get them there.  
  • Clarity – As we move forward with any business journey, we keep our heads up. We want to keep our eyes trained on the destination – but we also want to see what else may be on the horizon, as well as what we may be passing along the way.  
  • Communication – The road to success isn’t a quiet one. The conversation about our destination – and each mile of highway as we go – is continual among executives, employees and clients.”

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