Affinity, Inc.

Location: 2600 N. Mayfair Road, Ste 400, Milwaukee


Year Founded: 2003

Product or Service offered: Affinity is an IT services and solutions provider, helping Fortune 500 and growth companies maximize performance and efficiency.

Projected 2010 Revenue: $13 million

CEO: Steve Schmidt

Other key leadership members: Thomas Keyes, chief delivery officer and owner; Kirk Hegna, chief financial officer; Robert Glynn, director and owner of enterprise systems; Steve Sweeney, director of lean IT; Dylan Fuller, director of EP3M

Target Clientele: Fortune 500 like clients

What has fueled your company’s growth?

“Our ability to listen, while being product agnostic, allows us to assist our clients in indentifying the right sized, right answers for them.”

What has been the biggest obstacle to your company’s growth?

“Implementing the right processes that will ensure we continue to add value to our clients as we grow.”

Do you have any planned changes for your company in the coming months?

“We are always striving to improve and strengthen our organization so that we are always ready to take ‘the next step.'”

Who are the business people, locally or nationally, whom you admire? What traits do those people exhibit that make you admire them?

“None specifically. But those companies that hold themselves to high ethical standards are admired and respected.”

What is the outlook for the business conditions of your industry over the next several months?

“We are seeing lots of opportunity. It appears as if most clients have ‘right sized’ and are eager to invest in improvements in their organizations.”

What has been your company’s key strategy for rising out of the recession?

“We will continue to aggressively pursue growth opportunities and, as always, listen to our clients.”

Congratulations from the strategic partner behind Affinity Inc.

Joel Nettesheim
(262) 641-6888

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