LOCATION: 2400 South 102nd St., Suite 105, West Allis, WI 53227
WEBSITE: www.abrihealthplan.com
Year founded: 2004
Product or service offered: Health Maintance Organization
Projected 2009 revenue: $47,400,400
CEO, President/Owner(s): Ron Scasny, president
Leadership team: Randy Westley, vice president of provider relations & contracting; Julie Tindall, director of finance & human resources; Paula Lucier, director of quality & claims
Target clientele: Abri currently serves Medicaid recipients under the BadgerCare Plus and Medicaid SSI programs in Milwaukee, Waukesha, Ozaukee, Racine, Kenosha, Washington, Dodge, Jefferson, Brown, Waupaca, Winnebago, Outagamie and Kewaunee counties. Abri also offers two Medicare Advantage Plans in Milwaukee, Waukesha, Racine and Ozaukee counties under the name Today’s Health to Medicare recipients.
Business organization memberships: Wisconsin Association of Health Plans, Metropolitan Milwaukee Association of Commerce, Management Resource Association
What has fueled your company’s growth?
Abri is a locally owned and operated HMO in Wisconsin. This allows us to bring a local perspective to the care we provide. Our tag line is “Your Neighborhood Health Plan.” We place a high priority in providing exceptional service to both our members and providers and have a commitment to excellence in all we do. In addition to typical insurance coverage we offer our members many programs and services aimed at addressing social needs, managing chronic health conditions, and wellness and preventive education and coaching. This brings a social emphasis that both our members and providers appreciate.
What is the biggest obstacle to your company’s growth?
Abri is a Medicaid only HMO which means by law we cannot advertise. Name recognition becomes important in this type of environment and takes much longer to achieve without the opportunity to market your product and services.
Do you plan any changes in your company in the upcoming months?
Abri is currently looking at additional counties within the state of Wisconsin for expansion.
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?
Our local physicians who remain independent practitioners in an ever changing medical environment and continue to provide outstanding quality services to our Medicaid recipients.
What is the outlook for the business conditions of your industry over the next several months?
Wisconsin political leadership is very innovative and supportive of the expansion of government/provider sector partnerships for the purpose of increasing the number of Wisconsin residents who have health coverage. With the number of people who are unemployed and moving to government sponsored insurance and the potential introduction of a federal governmentally supported product, new opportunities may present themselves.
What is your company’s key strategy for rising out of the recession?
Providing the best service possible to our existing members and providers by focusing on retention of all of our employees.
