Calypso chief executive officer David Klavsons. Photo courtesy of King Juice Co. Inc. Milwaukee-based KJ Holding Corp., the owner of Calypso Lemonades, announced recently that it has acquired Aliso Viejo, California-based Mela Water, a provider of watermelon waters. “We are thrilled to welcome Mela to the beverage platform we have built
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Calypso chief executive officer David Klavsons. Photo courtesy of King Juice Co. Inc.[/caption]
Milwaukee-based KJ Holding Corp., the owner of Calypso Lemonades, announced recently that it has acquired Aliso Viejo, California-based Mela Water, a provider of watermelon waters.
“We are thrilled to welcome Mela to the beverage platform we have built behind Calypso. Mela is a great brand with strong consumer appeal that is delivering outstanding growth,” said David Klavsons, CEO of Calypso. “Mela’s exceptional taste, unique flavors, tropical vibe, and functional hydration make it a strong complement to our Calypso brand. We believe our national and international DSD network coupled with our commercial and supply chain capabilities will significantly accelerate Mela’s growth.”
Mela Water’s portfolio of watermelon waters includes Original, Passionfruit, Pineapple, and Ginger flavors. Mela products can be purchased online and in retail locations including 7-Eleven, Target, Wegmans, Fresh Thyme Market and others.
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Mela Water[/caption]
“We are excited to join the Calypso platform as we enter the next phase of our growth,” said Dom Purpura, CEO of Mela Water. “Our team has done a fantastic job building the brand over the last several years gaining significant distribution with leading retailers while sustaining strong unit velocities. It’s now the perfect time to join the Calypso platform and leverage their infrastructure to scale the brand nationally and internationally.”