Shawn Oswald Hearst Television executive Shawn Oswald has been named president and general manager of WISN-TV Channel 12, Hearst Television’s ABC affiliate in Milwaukee. The move marks a return for Oswald to WISN, where he was the national sales manager from 1998 to 2000. Since 2020, Oswald has served as president
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Shawn Oswald[/caption]
Hearst Television executive Shawn Oswald has been named president and general manager of WISN-TV Channel 12, Hearst Television’s ABC affiliate in Milwaukee.
The move marks a return for Oswald to WISN, where he was the national sales manager from 1998 to 2000.
Since 2020, Oswald has served as president and general manager of KETV, Hearst Television’s ABC affiliate in Omaha, Nebraska; before that, he was president and general manager of KHBS-TV/KHOG-TV and The Arkansas CW, the Hearst Television ABC and CW affiliates, respectively, serving the Fayetteville and Fort Smith, Arkansas, television market.
Oswald succeeds Jan Wade, who is 