Zywave acquires New Hampshire-based data analytics company miEdge

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Wauwatosa-based insurance tech company Zywave Inc. acquired miEdge, a data analytics company based in New Hampshire.

The acquisition will expand the companyโ€™s data services division, Zywave announced Thursday.

โ€œThe broad reach of data, unmatched filtering options, and year-over-year analysis functionality within miEdge make it like no other data source in the industry,โ€ said Jason Liu, chief executive officer of Zywave. โ€œThese features combine to offer the most powerful, precise prospecting tool available to agency owners and brokers, unlocking potential for exponential business growth.โ€

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Zywayve currently has 350 employees and serves roughly 5,300 brokerages worldwide. The acquisition marks the companyโ€™s third in just over a year.

In October 2018, Zywave acquired Chicago-based Code SixFour, a provider of proposal automation and advanced predictive analytics for employee benefits advisors. In June 2019, Zywayve purchased Idaho-based RateFactory, a small group rating engine linked directly to insurance carrier quoting systems.

As part of the acquisition, Mark Smith, founder and CEO of miEdge, will join Zywayve in a leadership capacity. His team of approximately 50 employees will also join Zywave, although they will operate out of a New Hampshire office.

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โ€œWhen we combine miEdgeโ€™s data with Zywaveโ€™s unparalleled content offering, the result will be transformational,โ€ Smith said. โ€œThe concept of using data to deliver real-time and relevant content doesnโ€™t exist in this business today, but with our new partnership, it becomes real.โ€

Founded in 2011, miEdge provides its data solutions to over 80% of the top 100 brokers in U.S. as well as many national and regional insurance carriers.

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