Wisconsin Knitwear Inc.

In the Neighborhood

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Wisconsin Knitwear Inc.   

1111 W. Lincoln Ave., Milwaukee   

Neighborhood: Lincoln Village

Founded: 1979

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Owner: Steven Arenzon

Employees: Nine

Product: Custom knit hats

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Whatโ€™s the history of the business?

Arenzon: โ€œWeโ€™ve been in business since 1979. My father immigrated to United States from Buenos Aires, Argentina. My grandfather had a sweater company in Argentina so thatโ€™s how we progressed into this. My father worked for another knitting company in the Third Ward and then in 1979, he opened this up. Weโ€™ve been at this location since 1998.โ€

What do you make here?

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โ€œWeโ€™re a manufacturer of knit hats and knit headwear. Weโ€™re one of the last remaining headwear companies in the United States who produce in-house. We manufacture for all over the world. We knit names directly into our hats. We do a lot of merchandising, from schools to rock โ€™nโ€™ roll bands to trucking companies to โ€“ you name it, weโ€™ve done it.โ€

How many hats do make per day, on average?

โ€œWe could do thousands of hats a day. We could produce hundreds of thousands of hats a year. It just depends on the types of hats. Everyone needs their stuff quickly.โ€

Have you produced hats for any cool rock bands?

โ€œWeโ€™ve done Wilco and the Indigo Girls and Dave Matthews. The concert promoters are very nice people. One concert merchandiser told me, โ€˜I consider your hats to be what T-shirts were in the 1970s. Theyโ€™re really popular. This time of year, they outsell T-shirts.โ€™โ€

Which hats do you enjoy making most?

โ€œMy kids go to Nicolet High School and weโ€™ll do the knit hats for their homecoming.โ€

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