Wisconsin Center’s Marty Brooks on managing naming rights, pandemic and expansion│Ep. 51

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Wisconsin Center District CEO Marty Brooks joins BizTimes associate editor Arthur Thomas and reporter Alex Zank to discuss the latest news coming from the downtown Milwaukee convention center. Brooks talks about how the work the WCD did on its culture after his arrival in 2018 paid off when the COVID-19 pandemic hit; what its like planning for an expansion amid a pandemic; and how he is approaching the search for a naming rights sponsor.

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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.