As soon as the doors to Goodwill Store & Donation Center in Milwaukee’s Bay View neighborhood open for business at 9 a.m., shoppers begin streaming through the aisles and sifting through clothing racks.
The store is one of about 70 retail and donation locations operated by Goodwill Industries of Southeastern Wisconsin. The nonprofit organization annually completes more than 4 million donor transactions and 9.8 million retail sale transactions in its territory, which stretches from southeastern Wisconsin to Chicago.
The fast-moving retail operation – which includes receiving, sorting and pricing donations to be sold on the floor – is what fuels the organization’s workforce development operations.
“Retail is the economic driver for Goodwill and supporting the mission,” said Cheryl Lightholder, manager of communications for Goodwill Industries of Southeastern Wisconsin.
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