Susan Corkum is the owner of Purloin Studio, an art gallery, coffee shop and bookstore in Menomonee Falls. The gallery showcases and sells the work of about 70 artists who specialize in mediums including oil painting, pottery, digital art, jewelry, photography and glass. Both personally and professionally, Corkum uses her favorite tech tools to operate her business more efficiently and stay focused at work.
iPhone
“My business includes 70 artists represented in the gallery and all are given my iPhone number for contacting me. It also works great for suppliers and customer emails. I use it for taking quick photos in the gallery. When customers are looking for information, I can send it out from anywhere.”
Facebook
“Facebook was the first app I used for promoting the gallery before I had a website. It was an easy site for everyone to use and provided me with a free advertising outlet. A few years ago, I started using its ‘boost’ option, which is another inexpensive way to advertise, though you need to understand who you are targeting and for what distance. Otherwise, it is money not spent well.”
Instagram
“Instagram is a fun way to interact with potential customers and new clients. I like the fact that it is image-based. As an art gallery, we are all about imagery. I have found new artists and clients through this app.”
Word Search
“I use Word Search when I need some downtime. Simple and easy to use at work, with puzzles from easy to difficult. Five to 10 minutes of that and I am focused again.” n
