Startup firm raising funds for new brick production facility in Waukesha County

Firm hopes to raise up to $6.3M for new factory

An investment group is planning to develop a new concrete brick factory in Waukesha County, where it could begin producing bricks later this year.

Frontier Brick LLC, a new startup company that will make the bricks, has been certified for $1 million in investor tax credits by the Wisconsin Department of Commerce. The company is working to raise about $6.3 million from investors, who will be able to receive a 25 percent tax credit on the amount they invest in the new company for the first $4 million raised.

When the approximate 20,000-square-foot facility is fully operational, it will produce as many as 50 million bricks per year and employ about 15 workers, according to David Franke, a Milwaukee business developer with Venture Accelerator of Wisconsin, a Milwaukee-based firm that is assisting Frontier Brick raise capital and establish its operations. Frontier Brick was founded and is owned by two Milwaukee-area business executives who wish to remain anonymous now, Franke said.

Franke declined to give the location where Frontier Brick hopes to build its facility.

Traditional bricks are made from clay and are generally baked at temperatures between 900 and 1,000 degrees Fahrenheit. The bricks that Frontier Brick plans to make will not require any baking and will be able to set at air temperatures above freezing.

“The process is revolutionary,” Franke said. “No one really has the ability to extrude concrete bricks now.”

The company is now pre-selling some of its production space to raise capital. It is also showing product samples to distributors, highlighting the cost savings and customized designs the company can produce. Most of the cost savings come from shipping, because almost all of the bricks made in the United States are produced in southern states.

Frontier Brick hopes to open additional production facilities around the country once its Waukesha County location is operational so that it can maintain its low-cost structure in other markets, he said.

“We see multiple plants across the U.S. We have to locate in certain geographies across the U.S. to avoid huge shipping costs,” Franke said. “Long term, the plan is to go public or be acquired.”

 

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